There’s No Place Like KryzewskivilleACTIVATION
Where else do you concept and design bespoke merch celebrating college students camping out in the freezing cold for three months just to get tickets to a basketball game in a makeshift tent-town named after their college’s beloved basketball coach?
And on the off chance that doesn’t make sense:
We went to Kryzewskiville for Coach K’s last game vs. UNC and handed out custom Coach K-inspired merch to the Blue Devil diehards. Turns out, college kids really love free stuff.CREDITS: Albert Song (AD), Adam Naccarato (Designer), Molly Jamison & NJ Placentra (CDs)